When you run a
search on google for anything
Term life
insurance related, the websites start
coming out of the woodworks. Every
linguistic take on "term life" is out
there and our own
etermlifeinsurancequote.com
isn't exactly winning any awards on
succinct and catchy names. The "Amazon"'s
and "Ebay"'s were all taken. We decided
that there were other things more
important than the name such as
providing instant quotes to all the
major carriers fast, easy, and for
free. We felt this combined with a
focus on impartial guidance would
out-weigh our lengthy name. Judging by
our customer response, we guessed
right. So back to our term life
insurance search. Lots of sites pop
up. We wanted to pass on what is
probably the biggest advise we can come
up with. It's probably in a consumer's
interest to avoid a 1 brand shop. Let's
talk a little further about why that's
true.
When you scan
through the various sites, take a look
at the URL or the actual website...ie.
www.etermlifeinsurancequote.com
See, the title doesn't tell you too much
since they all basically say term life
insurance quote with they cursory
additions of "affordable" and the like.
The URL actually tells you more of who
is behind the website. Some are brokers
like us but others are the actual
carrier themselves. If their millions
of dollars in marketing (advertising, tv
spots, even superbowl ads) have worked
and we're sure they have, then you'll
recognize the big
life insurance
carriers. They're all there, scattered
throughout the first couple of Google
pages since after all, they are gigantic
companies...usually Fortune 500
behemoths with big buildings in New
York, Chicago, or San Francisco.
This
is the problem. When you click on their
site and run a quote, it's safe to say
that they will only show you their
term
life insurance rates and benefits.
Maybe I'm naive and a purist about the
power of the internet but doesn't that
defeat the purpose of the last 15
years? How is that different than the
old school situation where a guy in a3
piece suit sits across from you in the
dining room with reams of brochures,
rates, and a little protractor thrown in
to impress you. The point of the
internet was to bring all the
information to you. To erase the
barriers that use to exist, separating
you from your hard earned cash. Well,
to some extent, if you are going to 1
pony show directly to the carrier,
you're back in the Stone Ages. Watch
out for the protractor...it's SHARP!
Look,
the carriers will have a range of
options and there's something that feels
good about the name of a large company
but today, you can have it both way.
When you go to our site to run term life
insurance quotes, guess what. All those
big companies are there...all under one
tent and here's a little secret...the
rate is IDENTICAL to what you would get
if you went directly to their site. As
independent brokers, we offer the same
plans and same rates that the carriers
or any other broker for matter, can
offer. More importantly, there are
subtle (and not so subtle) difference in
benefits, options, and rates between the
carriers. You really need to see them
side by side for your particular
information to make sure you get the
absolute
best term life insurance plan
and rate. Why pay extra for a 1 pony
show when there's free zoo right next
door.
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